As one of Australia’s longest-standing fashion institutions, Sportscraft, takes a retrospective look at the brand’s heritage to create an active range.
As a brand inspired by the Australian lifestyle, Sportscraft recognised a great opportunity in offering everyday activewear styles to accompany their in-demand leisurewear range.
Comprised of 18 pieces, the range brings to life the iconic Sportscraft logo and reimagines it into versatile clothing to live and exercise in. The collection consists of a hoodie, t-shirt, singlet, leggings, track pant, windbreaker, crop top and jumper designs.
With most of us experiencing recent changes in routine and an ever-growing awareness of life quality, the addition of anactive range means the brand can continue to offer life-wear with an ethos of quality and ageless design.
The range itself sees colour as key with muted and tonal hues meticulously selected to complement every taste and style.
In addition to this subtle colour base, Sportscraft is the first brand in Australia to launch an active offering in theiconic and globally recognised, Liberty Fabrics.
In this range, Liberty Fabrics play out on a matching crop and legging duo with a bespoke Elderberry print; an intricate symphony of tiny wildflowers, reflecting the complex microcosm of a summer’s meadow.
Shop the full range online and in select Sportscraft stores from 6th July.